Since her training as a filmmaker at the Centro de Capacitación Cinematográfica, Paula Hopf has developed a natural, intimate, and feminine way of storytelling. Años Luz, La casa de los Lúpulos, Velvet, and Danza entre nosotros are part of her cinematic work.

Expanding her narrative universe, she ventured into creating video clips and fashion films. Later, her focus shifted to branded content, directing stories and characters with emotional, atmospheric, and visually expressive commitment.

Now, her direction includes a storytelling approach in TV and digital campaigns, always finding an attractive, original, and beautiful way to present a brand or product with creative intention and sensitivity.

"The magic lies in the details that capture attention; that's how you present a concept in a unique way."

– Paula Hopf

Visa, Coca Cola, Gamesa, Hilton, P&G, Coppel, Don Julio, are some of the brands Paula has collaborated with.